The company DBM, pioneer in Spain in generating more sales satisfying to the clients, contributes five advice practical to implant a model of relation based on the experience of the client. This denomination, Experience of Client, is the experience of the users when acquiring and to consume products or services offered by a company. Each client creates for himself a perception in each interaction on the company to which she is related and on which offers to him, which repels in his satisfaction, loyalty and entailment. What thinks when it waits for being taken care of the telephone? How they influence the stimuli that receive in the point of sale? What remembers of the person with whom it interacts? Whereupon sensation leaves the store? The Experience of Client turns around questions like these, looking for to generate reactions in the users who are translated in a positive experience. The consumers are more and more demanding and no longer it is sufficient with finding a product that satisfies his needs, the cmos are crucial, is necessary to look for a differentiation perceived by the client. For this reason, if already you know what looks for your clients and have investigated what hopes of you, is the moment for passing to the action implanting a model of relation based on that experience: 1. It creates a multidisciplinary equipment. An equipment with people of different areas from the company will give a vision of the more complete very many client.
It is more, each member can be turned into an ambassador of the Experience of Client in its area so that it is a near and direct loudspeaker of the innovation born from the client. 2. It defines participation and implication levels. The saying of the dwells, to merrier does not finish taking well with the implantation, but the question does not go of solitary llaneros.
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